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How sludgy olive green became the official colour of cigarettes – The Irish Times
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Colour Psychology
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Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in
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Tobacco company flags appeal over plain packaging
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Adolescents' perceptions of standardised cigarette packaging design and brand variant name post-implementation: a focus group study in Scotland | BMC Public Health
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For all my fellow Australian smokers and Tobacco enthusiasts : r/Cigarettes
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When Australia launched its plain packaging campaign against smoking, researchers were tasked with finding a color that would make cigarette packs as unappealing as possible. After testing hundreds of shades on focus
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